Vicar Analytics

Vicar Analytics

Audience Measurement for Retail

Vicar Analytics brings webshop metrics to the physical world so you can gain insights into the real-life behavior of your customers.

Understanding each step of the customer journey is essential to achieve optimal growth for your retail business. This involves an in depth behavior analysis; measuring walking patterns, knowing who looks at what, know what your customers feel and even grasp their experienced emotions. Manual behavior analysis is time consuming and subjective. Assigning this task to a computer system might seem impossible, but thanks to recent advances in computer vision and big data, VicarVision made it happen.

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What does it measure?

The Vicar Analytics dashboard visualizes your results on any device. The real-time dashboard enables you to easily evaluate the effects of recent changes to your store layout. Vicar Analytics measures a number of helpful statistics.

  • Demographics

    Determine customers’ age and gender and find out if you are reaching your audience.

  • Emotions

    Measure customers’ emotions to discover how they feel about your products.

  • Engagement

    Identify customers’ viewtime to discover their engagement.

  • Walking patterns

    Track customers’ walking patterns to optimize the layout of your store.

  • Hesitation

    Detect customers that are hesitating or confused and provide extra service.

  • Popular areas

    Discover the most and least visited areas and change your offers accordingly.

Vicar Analytics Services

Vicar Analytics provides customer analytics and interaction packages that empowers key decision-makers with powerful data. Vicar Analytics delivers 3 modules that will help you optimize your store and enhance customer experience.

  • Customer Flow

    Analyze walking patterns and congestion risks using an intuitive visualization of people flow.

  • Customer Analytics

    Accurately identify your customers’ demographics and their engagement towards your products.

  • Interactive Content

    Automatically adapts content to your customers’ demographics, characteristics and emotions in real-time.

Get in touch with us here to start using Vicar Analytics